Eric Lansky has been hired by the Reserve Funds, a 23 fund family with $5.8 billion in assets managed, as its new marketing director.

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Prior to joining Reserve, Lansky had been vice-president of marketing at the Battery Park Funds, a small New York fund family owned by Nomura Securities.

Lansky will be primarily responsible for growing the funds' presence in the retail and financial intermediary channels.

"We're well-known for our money market funds (Reserve president Bruce Bent created the first money market funds 25 years ago) -- I want to help continue to build that brand awareness for both the money market funds and the Reserve Private Equity Series," said Lansky. 

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