MutualFundWire.com: Reserve Marketing Head Uncorked
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Thursday, August 5, 1999

Reserve Marketing Head Uncorked


Eric Lansky has been hired by the Reserve Funds, a 23 fund family with $5.8 billion in assets managed, as its new marketing director.

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    • Prior to joining Reserve, Lansky had been vice-president of marketing at the Battery Park Funds, a small New York fund family owned by Nomura Securities.

    Lansky will be primarily responsible for growing the funds' presence in the retail and financial intermediary channels.

    "We're well-known for our money market funds (Reserve president Bruce Bent created the first money market funds 25 years ago) -- I want to help continue to build that brand awareness for both the money market funds and the Reserve Private Equity Series," said Lansky.


    Printed from: MFWire.com/story.asp?s=24424

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