A new ad campaign is debuting across the U.S. from a multinational fund firm based in London.

Ali Dibadj Janus Henderson Investors CEO, Board Member

In April, the team at Janus Henderson [profile launched an ad campaign aimed at financial advisors and intermediaries. This campaign will run throughout 2023.

Michael Schweitzer, head of retail distribution in North America for Janus Henderson, writes to MFWire, "The ads incorporate out-of-home activations in NY, Chicago and Denver including airport terminals, billboards, transportation kiosks, and elevator ads aligning with key financial events. We also activated placements in leading online financial publications, relevant podcasts in the financial sector, CNBC TV, Bloomberg terminals, and LinkedIn."

"This campaign highlights the firm's long history, investment bench strength and the extensive work of our Portfolio Construction & Strategy team," writes Schweitzer. "This campaign also for the first time uses our new tagline, 'Investing in a brighter future together,' which was developed as part of our newly formed Janus Henderson Mission, Values, and Purpose."

Libertine London served as the creative agency, with media support from T1 Media and Green Line Digital. 

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