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Monday, June 5, 2023 Janus Henderson Folks Trumpet Their Brighter Future Together A new ad campaign is debuting across the U.S. from a multinational fund firm based in London.
Michael Schweitzer, head of retail distribution in North America for Janus Henderson, writes to MFWire, "The ads incorporate out-of-home activations in NY, Chicago and Denver including airport terminals, billboards, transportation kiosks, and elevator ads aligning with key financial events. We also activated placements in leading online financial publications, relevant podcasts in the financial sector, CNBC TV, Bloomberg terminals, and LinkedIn." "This campaign highlights the firm's long history, investment bench strength and the extensive work of our Portfolio Construction & Strategy team," writes Schweitzer. "This campaign also for the first time uses our new tagline, 'Investing in a brighter future together,' which was developed as part of our newly formed Janus Henderson Mission, Values, and Purpose." Libertine London served as the creative agency, with media support from T1 Media and Green Line Digital. Printed from: MFWire.com/story.asp?s=66053 Copyright 2023, InvestmentWires, Inc. All Rights Reserved |