A publicly traded, Canadian multinational insurer is tweaking the name of its U.S. asset management business as part of a broader rebranding initiative worldwide.
| Paul Raymon Lorentz|
Manulife Financial Corporation
President and CEO, Global Wealth and Asset Management
Boston-based John Hancock Investments
will now go by "John Hancock Investment Management
]," confirms Paul Lorentz
, president and CEO of Manulife's global wealth and asset management unit. Yet Elizabeth Bartlett, a spokeswoman for Hancock, confirms that the rebranding will not affect the branding of the firm's U.S. mutual funds and ETFs.
Worldwide, most of Toronto-based Manulife's wealth and asset management businesses will now use the name "Manulife Investment Management." Yet John Hancock Retirement Plan Services, Manulife's U.S. retirement plan recordkeeping business, will use a different brand, too
"Manulife Investment Management brings the absolute best of Manulife and John Hancock's wealth and asset management offerings to our customers through a strong, unified structure and global brand," Lorentz states.
MIM had $837 billion in assets under management and administration as of March 31.
The MIM rebranding comes less than two years after Manulife created
Lorentz's global wealth and asset management unit.
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