MutualFundWire.com: A Multinational Tweaks Its U.S. Asset Management Brand

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Wednesday, May 8, 2019

A Multinational Tweaks Its U.S. Asset Management Brand

A publicly traded, Canadian multinational insurer is tweaking the name of its U.S. asset management business as part of a broader rebranding initiative worldwide.

Paul Raymon Lorentz
Manulife Financial Corporation
President and CEO, Global Wealth and Asset Management

Manulife's Boston-based John Hancock Investments will now go by "John Hancock Investment Management [profile]," confirms Paul Lorentz, president and CEO of Manulife's global wealth and asset management unit. Yet Elizabeth Bartlett, a spokeswoman for Hancock, confirms that the rebranding will not affect the branding of the firm's U.S. mutual funds and ETFs.

Worldwide, most of Toronto-based Manulife's wealth and asset management businesses will now use the name "Manulife Investment Management." Yet John Hancock Retirement Plan Services, Manulife's U.S. retirement plan recordkeeping business, will use a different brand, too.

"Manulife Investment Management brings the absolute best of Manulife and John Hancock's wealth and asset management offerings to our customers through a strong, unified structure and global brand," Lorentz states.

MIM had $837 billion in assets under management and administration as of March 31.

The MIM rebranding comes less than two years after Manulife created Lorentz's global wealth and asset management unit.

Printed from: MFWire.com/story.asp?s=59689

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