John Hancock [see profile] just launched a new advertising campaign for its $65 billion mutual fund family. The Boston Herald's Jay Fitzgerald reports that the new campaign includes Internet, print and TV ads.

"Nobody knows us," John Hancock Funds chief Keith Hartstein reportedly said. "That's the problem."

Hancock tapped Boston-based ad firm Hill Holliday to come up with the campaign. 

Edited by: Neil Anderson, Managing Editor


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