MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Tuesday, February 15, 2011 Ad Asks 'Who Knew' Hancock Has Mutual Funds John Hancock [see profile] just launched a new advertising campaign for its $65 billion mutual fund family. The Boston Herald's Jay Fitzgerald reports that the new campaign includes Internet, print and TV ads. "Nobody knows us," John Hancock Funds chief Keith Hartstein reportedly said. "That's the problem." Hancock tapped Boston-based ad firm Hill Holliday to come up with the campaign. Printed from: MFWire.com/story.asp?s=36052 Copyright 2011, InvestmentWires, Inc. All Rights Reserved |