It looks like the
Columbia Management brand will survive the aftermath of
Bank of America's acquisition of
Merrill Lynch.
Bloomberg's David Mildenberg
reports that, while other parts of BofA are changing their brands, Columbia will keep its own name.
Bloomberg cites an internal BofA memo that says that the combined company's brokerage unit will be called Merrill Lynch Wealth Management and that the combined corporate and investment bank will be known as Bank of America Merrill Lynch. Meanwhile, money management arm
U.S. Trust will also keep its individual brand. 
Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE