Leadership at a $1.18-trillion-AUM asset manager are making a multi-year deal supporting college sports in the U.S.

Andrew Ryan Schlossberg Invesco Ltd. Senior Managing Director, Head of EMEA, Incoming Head of the Americas

On Tuesday, Andrew Schlossberg, head of the Americas at Invesco [profile], and Dan Draper, Invesco's global head of ETFs, unveiled an NCAA marketing partnership, with CBS Sports and Turner Sports. The three-year partnership makes Invesco the "Official Asset Management Partner" of all NCAA championships and makes Invesco's flagship Invesco QQQ ETF the "Official ETF" of the NCAA; Invesco will now be part of the NCAA Corporate Champions and Partner Program.

Daniel Eugene Draper Invesco Managing Director, Global Head of Exchange Traded Funds

Pricing and terms of the partnership were not disclosed.

Tiffany Martin, associate director of corporate relationships at NCAA, Katy Chambers Mollica, vice president of NCAA partnerships at Turner Sports, and Devron Edwards, VP of NCAA partnerships at CBS Sports, did not immediately return calls for comment.

Jeaneen Terrio, an Invesco spokeswoman, puts the Invesco-NCAA partnership in the context of the Atlanta-based, publicly traded asset manager's "Greater Possibilities Together" market campaign. "The NCAA is a natural fit for Invesco," Schlossberg states. "Our partnership with the NCAA will bring greater possibilities through local community programs and financial literacy education."

Dan Gavitt, senior vice president of basketball at NCAA, adds that the Invesco-NCAA partnership "is especially exciting around financial literacy education for the benefit of student-athletes' future."

The partnership news comes after the NCAA's board of governors last week publicly kicked off a process to allow college athletes to get paid (through sponsorships), a change that could mean many college athletes soon find themselves with an increased immediate interest in financial literacy. 

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