An expanding niche ETF shop in Texas is changing offices while the team ponders new strategies.

"We are expanding," Chris Buck, managing partner and head of capital markets and sales at Dallas-based ROBO Global [profile], tells MFWire. "We're moving into offices across the street."

The move comes as ROBO Global is adding staff in several areas, including business development and product enhancement. Earlier this year the robotics-focused ETF shop added a chief technology officer (Brad Baker, also director of operations) and a senior research analyst (Lisa Chai), both in February and a head of global marketing (Erin Shepherd) in April.

ROBO Global now has about $3.7 billion in AUM and a single U.S. ETF (as well as ETFs in eight other countries). Yet they have 13 different indexes available for licensing, giving them plenty of room for future product development, if desired. They even run a concentrated active strategy for an advisor in Taiwan.

"We're really focused on the quality of the product," Buck says. "We are looking at several additional strategies ... We are entertaining SMAs, and we are launching some new exposures."

On the distribution side, the ROBO Global team looks to have "very strategic partnerships," Buck says.

"We're very careful to understand our distribution channels and partner with the people that find value in what we do," Buck says. "We're pretty judicious about how much time and energy is spent on partners."

"We're looking for good partners," Buck adds. "We don't need to be all things to all people." 

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