"Our biggest push now is building up our distribution."

Tom L. Stringfellow Frost Investment Advisors President, Managing Director, Chief Investment Officer, Fund Co-Manager

Tom Stringfellow, president and chief investment officer of Frost Investment Advisors [profile], shared that and more in a recent interview with MFWire. The San Antonio, Texas-based mutual fund shop now has about $3.5 billion in AUM.

"We've also started adding to our sales staff," Stringfellow tells MFWire, revealing that earlier this year he hired a sales executive to sell to advisors in the center of the U.S. "We're probably going to do East Coast and West Coast now to match up."

"We are starting to see some nice traction," Stringfellow says. "We're looking at adding national sales staff ... We've also had a lot of success ... with the consultant market."

Building out Frost's mutual fund distribution, Stringfellow says, "is not going to be a short-term endeavor."

"You really need staying power," Stringfellow says. 

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