Highland Capital, the Dallas-based alts shop which meet its 2013 sales goal six-weeks early, in part byaggressively revving up its sales hiring, is now turning its focus to independent broker dealers.

The $19 billion alts firm has hired Jennifer Ricci as director of national accounts for the independent broker channel for Highland Capital Funds Distributor, Inc. She will report to Brad Ross, president of Highland Capital Management Fund Advisors.

According to a company statement, Ricci will be responsible for building out the sales groups for Highland’s non-traded products, which it plans to launch later this year. She will have a retail focus and will be responsible for increasing sales of Highland’s liquid alternative mutual funds in the independent channel. 

Before joining Highland, Ricci was vice president of national accounts for Independence Realty Securities, which serves as the distributor for RAIT Financial Trust's non-traded real estate investment programs. According to her Linkedin page, she doubled the number of sales agreements at that company within the first six weeks of joining. Before that, she was a vice president of national accounts for Bluerock Real Estate. 

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