Get ready to rumble.
Fidelity's [
profile] long-waited ETFs focusing on 10 industry sectors will launch tomorrow, according to
Barron's and
ETF Trends.
The Boston Behemoth originally filed to launch the products in
in July. They will be powered by
BlackRock [
profile], and offer coverage comparable to similar products by
State Street [
profile], but at a slightly lower price.
It was a long road to this launch, first started by Fido rehiring
Tony Rochte in March 2012 to run the company's ETF arm, dubbed
SelectCo. A number of pundits have discussed
whether Fido can succeed as a latecomer to the space.
We'll know soon. 
Edited by:
Tommy Fernandez
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