ProShares [profile] is going through a makeover, according to Barron's.

According to the newspaper, the $22B asset manager "hopes to cement its position as the dominant provider of “alternative” ETFs."

For example, Barron's notes the ProShares Global Listed Private Equity ETF, which began trading on the BATS exchange today. According to the article, this unveiling follows that of ProShares Merger ETF late last year, which deploys a merger-arbitrage strategy. Barron's writer Brendan Conway notes that the company’s 2012 launches included several leveraged and inverse funds to fill trading niches, but also ProShares USD Covered Bond ETF.

Conway writes that this is "something of a shakeup. ProShares’ most heavily used and best-known funds are all short-term trading vehicles. This older group includes the $3.2 billion UltraShort Barclays 20+ Year Treasury ETF and $2 billion ProShares UltraShort S&P 500 (SDS)."

For more on the subject, read the Barron's. 

Edited by: Tommy Fernandez


Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE