BlackRock's giant iShares [see profile] ETF unit will compete on selection, education, marketing and lack of tracking error, but not price. iShares chairman Michael Latham shared those tidbits in an interview with Bloomberg's Dakin Campbell.

"Over the next five to ten years, retail markets will understand the value of mixing passive and active together," Latham told the wire service. "iShares will be a great way for them to get that exposure." Morningstar ETF research chief Scott Burns and former Barclays Global Investors CEO Patricia Dunn both weighed in for the long strategy article. 

Edited by: Neil Anderson, Managing Editor


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