New York-based Emerging Global Advisors[see profile] has launched INCO, an ETF that bets on India�s consumer products companies. The new offering, EGA�s fourth emerging markets consumer fund, seeks to replicate the INDXX India Consumer Index, a 30-stock composite of companies in a wide range of industries, including automotive, personal products, media, textiles, apparel, and luxury goods.

The fund, which is passively managed, directly owns the stocks in its portfolio and doesn�t use options, swaps, or other derivatives, according to the firm. INCO�s portfolio stocks are listed on India�s National and Bombay stock exchanges, and few can be bought or held directly by US investors, EGA claimed.

�INCO is designed for investors who believe that India will experience significant consumer spending growth and want access to consumer companies that may be well-positioned to benefit from that growth,� stated Robert Holderith, EGA�s founder and president.

The fund charges a net expense of 89 basis points.

EGSHARES LAUNCHES FOURTH EMERGING MARKETS CONSUMER FUND WITH ETF TARGETING INDIA�S LEADING CONSUMER COMPANIES (TICKER: INCO)

More India Sector Funds Planned For Later This Year
NEW YORK, August 10, 2011 � Emerging Global Advisors (EGA), an asset management company focused exclusively on emerging markets and the sub-advisor to the EGShares family of exchange-traded funds (ETFs), announced today the successful launch of INCO, a fund targeting a number of India�s leading consumer companies.

INCO, EGA�s fourth emerging markets consumer fund, seeks to replicate the INDXX India Consumer Index, a 30-stock composite of companies in a wide range of industries, including automotive, personal products, media, textiles, apparel, and luxury goods. The fund, which is passively managed, directly owns the stocks in its portfolio and doesn�t use options, swaps, or other derivatives. INCO�s portfolio stocks are listed on India�s National and Bombay stock exchanges, and few can be bought or held directly by US investors.

EGA is committed to developing research-based tools to invest in emerging markets with greater precision than broad indices. The firm has consistently been first to market with ETFs seeking to allow investors to access what EGA believes is the largest single theme in emerging market investing, the rapidly growing ranks of middle class consumers. EGA�s flagship consumer fund is EGShares Emerging Markets Consumer ETF (ticker: ECON), a multi-country portfolio consisting of some of the leading emerging markets stocks.

�INCO is designed for investors who believe that India will experience significant consumer spending growth and want access to consumer companies that may be well-positioned to benefit from that growth,� said Robert C. Holderith, EGA�s founder and president. �We believe that INCO�s portfolio companies all have strong local brands, which could be beneficial as Indian consumers have continuously shown a preference for domestic brands over foreign imports.�i

INCO is the first of several India-focused sector funds EGA plans to launch this year. EGA already has an existing fund targeting companies focused on the build-out of India�s infrastructure (Ticker: INXX) and a fund composed of leading India small cap companies (Ticker: SCIN).

�EGA is committed to developing tools that seek to allow investors to focus on the India exposures that suit their investment needs,� Mr. Holderith said. About Emerging Global Advisors

Based in New York City, Emerging Global Advisors LLC is an independent investment advisory firm and the sub-advisor to the EGShares family of exchange-traded funds (ETFs). The EGShares product offerings are designed to provide investment exposures that allow more accurate targeting of important emerging market opportunities. More information on the firm and its investment products can be found at www.egshares.com. The Emerging Global Shares Exchange-Traded Funds are distributed by ALPS Distributors, Inc.

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