First it was The New York Times, now it's the Wall Street Journal. In the run-up to the marketing blitz for its index-only 401(k) plan and ETF-only plan, Schwab has captured the attention of the two publications, with articles appearing in the Times and WSJ within a space of two weeks.

A quick background: In February, during the company's winter business update, Schwab CEO Walt Bettinger revealed that the San Francisco-based firm was working on a "next-generation 401(k) plan." Then in March, Jim McCool, executive vice president of Schwab's institutional business, took the stage at The 401kWire Influencers' Summit in Las Vegas -- an event organized by The MFWire.com's sister publication, The 401kWire -- and discussed the plan before an audience of 401(k) recordkeepers and asset managers. Click here to see coverage of McCool's keynote speech.

In an article published in The Times on May 18, McCool was quoted as saying that the company will start marketing the index-only plan this summer.

The WSJ story published this morning focuses more on the ETF-only offering, which Schwab plans to offer next year.

"For a long time, people haven't been able to figure out the ETF and 401(k) mix," Bettinger told the pub. "I think we're the one company who is entrenched in the industry today who has a motivation to do so."  

Edited by: Armie Margaret Lee


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