Eight Simple Steps to Starting Your Own Mutual Family

Step 8: Getting Noticed

See Other Steps Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7

Many mutual fund firms either rely on an external marketing and public relations firm or hire their own staff as they grow. Either way, media coverage and getting portfolio managers into ink and onto the air remain an important way for funds to get the word out. These are some of the external firms being used by mutual fund firms today.

SunStar Strategic

Hewes Communications, Inc.

JCPR

Mount & Nadler

Kanter and Company

MacMillan Communications

Schwartz Public Relations

Dukas PR

Harborside Group

Harden Partners

Editor's note: This article is part of The MFWire.com's eight-step primer for starting a mutual fund family. 

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