MutualFundWire.com: Starting Your Own Fund Family: Getting Noticed
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Friday, May 6, 2011

Starting Your Own Fund Family: Getting Noticed


Eight Simple Steps to Starting Your Own Mutual Family

Step 8: Getting Noticed

See Other Steps
  • Step 1

  • Step 2

  • Step 3

  • Step 4

  • Step 5

  • Step 6

  • Step 7

    • Many mutual fund firms either rely on an external marketing and public relations firm or hire their own staff as they grow. Either way, media coverage and getting portfolio managers into ink and onto the air remain an important way for funds to get the word out. These are some of the external firms being used by mutual fund firms today.

  • SunStar Strategic
  • Hewes Communications, Inc.
  • JCPR
  • Mount & Nadler
  • Kanter and Company
  • MacMillan Communications
  • Schwartz Public Relations
  • Dukas PR
  • Harborside Group
  • Harden Partners

    Editor's note: This article is part of The MFWire.com's eight-step primer for starting a mutual fund family.


    Printed from: MFWire.com/story.asp?s=36740

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