In any effort to create a global brand, UBS Asset Management is eliminating the regional brand names of such units as Brinson Partners, Brinson Advisors, and Phillips & Drew, a spokesperson with the firm told the MutualFundWire.com. The company will now be known as UBS Global Asset Management.

"We are at a stage in our development where a global brand simply makes sense. It is an important evolutionary step for the firm. We have worked for a number of years to build a global company, and we believe that the timing is right to make that change now," the official reported.

"We can take this step because of the successful integration of our global platform due to our strong performance over the past two years," she contended. "The new name better signifies what the firm represents."

The spokesperson further added that the changes in name will not affect the structure of the units. "The teams are already integrated," she said. The names of the funds will change on April 8, 2002. For instance, what is now the Brinson Global Equity Fund will become the UBS Global Equity Fund. Ticker symbols will stay the same. Jeffrey Diermeier, global chief investment officer, will continue to lead the global investment efforts. 

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