Three days after its active ETFs hit the market, Invesco/Powershares held an event at the New York Stock Exchange to promote the new products. The event had a handful of Invesco and PowerShares executives in attendance, including PowerShares CEO Bruce Bond and Invesco president and chief executive, Martin Flanagan.

After ringing the bell, Bond gave a presentation to advisors and journalists, highlighting the benefits of PowerShares' active ETFs. The tax efficiency that makes ETFs popular will be preserved in the actively managed variety, he said. Bond also said he believes that the whole ETF market is poised for growth on the scale of what mutual funds experienced as a new product.

A panel of PowerShares' ETF portfolio mangers then gave a presentation describing to advisors how they will select securities for each of the ETF portfolios. The portfolio managers also revealed the expense ratios for the active ETFs, which will be 75 bps for the equity ETFs and 29 bps for the fixed income ETF.

The only other company to launch an active ETF is Bear Stearns, which unveiled its product last month. 

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