Think your Google Toolbar is enough? Think again. Fidelity Investments
rolled out its own toolbar
in the second quarter of this year. The toolbar allows users to receive breaking news, set up alerts, and track and research investments.
also added a feature to their intermediary website that allows advisors to customize the features that their assistants have access to, reported DALBAR in its second quarter fund website
Fidelity and American Century received top honors from a consumer perspective for their websites, while NYLIM and OppenheimerFunds finished in first and second for their sites geared towards professionals.
| Fund Webbies |
| Website Rankings || Consumer || Financial Professional |
| 1 || Fidelity || NYLIM MainStay Funds |
| 2 || American Century || OppenheimerFunds |
| 3 || Strong || Franklin Templeton |
| 4 || Salomon Smith Barney || American Funds |
| 5 || Franklin Templeton || AIM Investments |
|Source: DALBAR |
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