The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:New Janus Ads Tout Performance Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, April 05, 2004

New Janus Ads Tout Performance

Reported by Theresa Sim

Janus Capital has unveiled a new advertising campaign that emphasizes fund performance and investor commitment. The ads come as the firm is under attack from the SEC and state officials for allowing market-timers improper access to its funds. The ads, though, do not mention the scandals.

The print ad that ran in the Sunday New York Times boldy declared "Janus is delivering. Pushing hard for performance. Offering more investment choices." It also asserted "All of them managed with the intensive, disciplined, hands-on approach investors expect from Janus. Janus is working to earn every investor’s confidence. Every step of the way."

San Francisco-based Jeff Iorillo, an independent creative director and formerly at Foote, Cone and Belding, created the ad, which is dominated by large bold type and feet ascending a stairway. Iorillo's past work includes projects for Janus, WebTV, Avaya Communications and Levi's.

The print ad will also run in USA TODAY and British, European and Asian editions of the Financial Times. Television ads will follow starting on April 8th, running in three series from April 8th to June 13th on cable channels and during "high-profile" shows on network channels from April 8th to April 21st, said Janus spokesman Blair Johnson.

To stress performance, the company added "value oriented and risk-managed products" last year, including the Janus Risk-Managed Stock Fund introduced in February 2003. Besides offering more products, Janus plans on "delivering strong long-term performance across all products," Johnson said.

A Friday Wall Street Journal article challenged the legitimacy of company's performance-focused ad campaign. Specifically, the article reported that analysts consider hiring more tenured managers an important issue for Janus. The average tenure of portfolio managers at Janus is 4.3 years, the WSJ reported, citing Morningstar data. Johnson countered that the estimate was off by at least one year and that Janus was looking into the data.

Morningstar states on its website: manager tenure is the "number of years that the current manager has been the portfolio manager of the fund. For funds with more than one manager, the average tenure is shown." 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2021: Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

  1. ETF.com Awards 2020, April 20
  2. The 31st Sub-Advised Funds Forum, Apr 20-21
  3. IDC Virtual Roundtable: Florida - April 2021, April 20
  4. IMEA Marketing Council Roundtable | Engaging Advisors In a Virtual World, April 21
  5. MMI Summit 2021, Apr 21-22
  6. MFDF Director Discussion Series - Open Forum via Zoom (Northeast), April 21
  7. FIASI virtual event - ESG in Fixed Income: Shining a Light on Transparency, Apr 22-23
  8. IDC Virtual Roundtable: Alabama, Georgia, North Carolina, and South Carolina - April 2021, April 22
  9. Nicsa webinar - Diversity Data: What is at stake? Business, Reputation and Talent, April 22
  10. IDC Webinar: The Future of the Workplace - April 2021, April 23
  11. IDC Virtual Roundtable: Arkansas, Louisiana, Mississippi, Oklahoma, Tennessee, and Texas - April 2021, April 27
  12. IMEA In Session - Post-Covid Sales Coverage, April 27
  13. MFDF Case Studies in Fund Oversight — A Virtual Roundtable for Directors, Apr 28-29
  14. IDC Virtual Roundtable: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota - April 2021, April 29
  15. 44th Annual AIMSE Marketing & Sales Conference, May 2-4
  16. MFDF Director Discussion Series - Open Forum via Zoom (Southeast), May 5
  17. ICI 2021 General Membership Meeting - Day 1, May 6
  18. Emerging Manager Forum USA, May 12-14
  19. ICI 2021 General Membership Meeting - Day 2, May 13
  20. 2021 FINRA Annual Conference, May 18-20
  21. IDC Speaker Series - Abby Joseph Cohen: A Conversation About the State of the Global Markets, May 19
  22. 2nd annual ETFGI Global ETFs Insights Summit - USA, May 19-20
  23. MFDF Director Discussion Series - Open Forum via Zoom, May 19
  24. Irish Funds Online Annual Global Funds Conference 2021, May 19-20
  25. MFDF webinar - Fund Director Compensation: MPI Annual Survey (2021), May 20
  26. ICI 2021 Operations and Technology Conference, May 20

©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use