The folks at a three-year-old, $2.16-billion-AUM (as of July 14), New York City-based fund firm recently launched their 26th ETF.

Paul Sang Jin Kim Simplify Asset Management Inc. CEO, Co-Founder

Last week, David Berns, co-founder and chief investment officer of Simplify Asset Management Inc. [profile], unveiled the debut of the Simplify Multi-QIS Alternative ETF (QIS on the NYSE Arca, Inc.). The new, actively managed fund is a series of Simplify Exchange Traded Funds.

QIS' inception date was July 10, and it comes with an expense ratio of 100 basis points. As of Friday, the fund had about $103 million in AUM.

Simplify serves as the investment advisor to QIS, which is designed to invest in quantitative investment strategies via total return swaps. The new fund's PM team includes: Berns; John Downing, managing director; David Jackson, vice president of portfolio management; and Paul Kim, CEO and co-founder.

Berns puts the launch in the context of "access to best-in-class quant-driven strategies" as a must-have for FAs and their investor clients. He describes the fund as "a major step forward in the evolution of the alternative ETF category."

"With QIS, we're able to leverage the access Simplify has to the most experienced and differentiated quantitative investment providers in the world, as well as our deep understanding of how to review, select and manage ongoing exposures across quant approaches," Berns states.

The fund's other service providers include: Bank of New York Mellon as administrator, custodian, fund accountant, and transfer agent; Cohen & Company, Ltd. as independent accounting firm; Foreside Financial Services, LLC as distributor; and Thompson Hine LLP as counsel. 

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