Bruce Bond, CEO and co-founder of Innovator Capital Management [profile], rang the NYSE bell to open the trading day this morning, following the launch yesterday (on the NYSE Arca, of course) of Innovator's July series of the Innovator MSCI EAFE and MSCI Emerging Markets Buffer ETFs.

"We've seen a lot of RIAs adopting right out of the gates," Graham Day, vice president of product and research at Innovator, told MFWire at the Innovator event at the exchange. "We're coming close. Our products stayed exactly as they said they would and that was the first check."

The Innovator MSCI Emerging Markets Power Buffer ETF (EJUL) is designed to track the price returns of the MSCI Emerging Markets Index. Innovator MSCI EAFE Power Buffer ETF (IJUL) is designed to track the price returns of the MSCI EAFE Index. The two new ETFs seek to provide exposure to the price return of their respective indexes ip to a cap, with a downside buffer level of 15 percent over an outcome period of about one year.

"We are pleased to be expanding our Defined Outcome ETF suite with MSCI EAFE and Emerging Markets exposures," stated Bond. "The defined outcome ETF space has solved a key challenge by providing the ability for people to stay invested in the stock market, knowing they have upside growth potential and a downside buffer. Today, advisors now have the tools to build globally diversified equity portfolios with measurable downside buffers." 

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