After a rough June, the mutual fund industry's flows bounced back last month, though it was the passive titans that led the way.

The information within this article draws from Morningstar Direct data on July 2018 open-end mutual fund and ETF flows (excluding money market funds and funds of funds).

Vanguard kept the lead in July, thanks to estimated net inflows of $15.441 billion, nearly double its $7.356 billion from June. Other big July winners included: SSgA, $10.383 billion (up from $6.681 billion in net outflows); BlackRock, $4.241 billion (up from $8.759 billion in net outflows); Fidelity, $2.868 billion (down from $2.95 billion); and Edward Jones' Bridge Builder, $2.826 billion (down from $3.058 billion).

On the flip side, July was a rough month for Franklin Templeton, which suffered an estimated $2.747 billion in net outflows, up from $2.506 billion in June. Other big July sufferers included: American Century, $1.973 billion (up from $978 million); T. Rowe Price, $1.182 billion (up from $710 million); Brown Advisory, $1.047 billion (up from $321 million); and Columbia Threadneedle, $1.002 billion (up from $718 million.

Across the whole industry, mutual funds and ETFs brought in $31.915 billion in estimated net inflows in July, equivalent to about 0.17 percent of industry AUM (which reached $18.794 trillion as of the end of July). That's up from $23.037 billion in net industry outflows in June. 

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