Portfolio construction advice may be a new key to FAs' hearts for asset managers.
82 percent of financial advisors are at least somewhat interested in asset managers offering them overall portfolio construction advice, and more than a third of FAs are very interested in such advice, the researchers over at Fuse Research Network
report in the "Portfolio Construction: The Advisor View" edition of their Advisor Trend Monitor
report. The report draws on Fuse and WealthManagement.com's
joint survey of FAs.
Prime targets for asset managers' portfolio construction advice are: FAs without their own due diligence teams, with 95 percent of such FAs indicating some level of interest in such advice; wirehouse FAs, with 42 percent saying they're very interested in such advice (compared to 34 percent of FAs with independent broker-dealers and 22 percent of FAs with RIAs); and FAs under the age of 45, 40 percent of whom are very interested in such advice.
Taking a step further, meetings with portfolio construction specialists are translating into product sales, but at different rates for different types of FAs. Again, wirehouse FAs appear to be a prime target for such meetings, with 17 percent of wirehouse FAs saying that they have recently received advice from such a specialist and that that advice led to a product sale at that asset manager. That compares with just eight percent of FAs with indie B-Ds and four percent of FAs with RIAs.
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