Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Alexa, Why Don't Fundsters Love You? Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, November 24, 2017

Alexa, Why Don't Fundsters Love You?

News summary by MFWire's editors

If you and yours have caught the Echo craze, try asking "Alexa" about your mutual fund company, or about your mutual funds. Odds are that your favorite new Amazon device will say something like, "Hmmm, I don't know that."

Amazon released its first Echo devices three years ago, and the voice-activated device and its intelligent personal assistant program, Alexa, seem to be everywhere these days. Companies that want to get in on this action can develop skills that Echo users can enable, and there are now more than 27,000 skills that Echo users can add. Of those skills, there are 674 in the "business and finance" category. By MFWire's count, at least 97 (more than 14 percent) of those "business and finance" skills for Alexa are related to crypto currencies like bitcoin and ethereum.

Yet the asset and wealth management industry is almost completely absent from the list of available Alexa skills. MFWire only found five familiar names in the list, and only two of them, Morningstar and TD Ameritrade, seem to connect mutual funds in with those skills at all. (Fidelity and the Motley Fool both offer Alexa skills that seem to focus on investing in individual stocks, while Great-West's Alexa skill is about insurance offerings.)

Looking to the future, an ambitious 401(k) recordkeeper might want to have participants ask Alexa about which mutual funds are available in their 401(k) plan menu or even connect the participant to to an education specialist or advisor. Perhaps a broker-dealer might want to help an investor find a nearby branch or FA. Perhaps the SEC or Finra might want investors to ask about mutual fund filings or regulatory action. A mutual fund company could give FAs voice-activated access to internal wholesalers or to value-adds. Amazon is encouraging companies to use Alexa to reimagine their customer experience. Will fundsters heed the call? 

Edited by: Neil Anderson, Managing Editor


Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. MFDF Director Discussion Series - Open Forum via Zoom, December 7
  2. 2022 MMI Leadership Pathway Seminar, December 7
  3. 2022 Samfund Annual Celebration, December 7
  4. IMEA In Session - Cyber Security Trends, December 8
  5. U.S. Securities and Exchange Commission Investor Advisory Committee meeting, December 8
  6. MFDF webinar - Investment Valuation and Governance: Deloitte's 20th Annual Fair Valuation Pricing Survey, December 8
  7. Women in ETFs Philadelphia - Holiday Happy Hour With Project Home, December 8
  8. MMI webinar - Defining & Stimulating the Client Experience, December 9
  9. US SIF media webinar: US Sustainable Investing Trends 2022, December 12
  10. Vett Fi Advisor Perspectives Investment Insights Summit 2022, December 13
  11. IDC webinar - Spotlight on the SEC's Swing Pricing and Hard Close Proposals, December 14
  12. 2022 MMI Webinar Sponsored by the MMI Blockchain Finance Forum: Digital Asset Classification, December 14
  13. WE Boston: Annual Give Back Event 2022, December 14
  14. MFDF In Focus: Closed-End Fund Activism, December 14
  15. Crane Data's Money Fund University, Dec 15-16
  16. Crane Data's Holiday Cocktail Party, December 15
  17. MFDF webinar - Impact of 2022 Mid-Term Elections on the Financial Industry, January 10, 2023
  18. IDC's Foundations for Fund Directors, January 11 - 12, 2023
  19. MFDF 2023 Directors' Institute, January 23 - 25, 2023
  20. Exchange: an ETF Experience, February 5 - 8, 2023
  21. 8th Annual Expect Miracles in Manhattan, February 16, 2023
  22. MFDF webinar - Fund Industry Claims Trends: An Insurer's Perspective, March 1, 2023
  23. MFDF 2023 Fund Governance & Regulatory Insights Conference, March 9 - 10, 2023
  24. Crane Data's Bond Fund Symposium, March 23 - 24, 2023
  25. 2023 MMI Summit, March 29 - 30, 2023
  26. 34th Sub-Advised Funds Forum, April 3 - 4, 2023




©All rights reserved to InvestmentWires, Inc. 1997-2022
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use