The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:A Fundster Voice-For-Hire Starts His Own Shop Not Rated 5.0 Email Routing List Email & Route  Print Print
Tuesday, June 21, 2016

A Fundster Voice-For-Hire Starts His Own Shop

Reported by Neil Anderson, Managing Editor

A longtime mutual fund industry-focused public relations and marketing specialist is setting out on his own.

MFWire has learned that Dan Sondhelm recently founded Alexandria, Virginia-based Sondhelm Partners,. Sondhelm previously spent 21 years at nearby SunStar Strategic, a PR and marketing agency focused on supporting asset managers (and other financial services and renewable energy companies). And fellow SunStar veteran Seuk Kim is working with Sondhelm, leading public relations for the new shop.

Dan Sondhelm
Sondhelm Partners
Chief Executive Officer
Kim, who served as a vice president and partner at SunStar, declined to comment.

Sondhelm tells MFWire that he aims to help "name brand and emerging managers grow, often in an integrated way," through strategies like differentiated stories, thought leadership, and more. He sees big industry shifts when it comes to competition, distribution, and "ongoing visibility and engagement with prospects."

Today, despite these shifts, there are firms with strong stories and a commitment to growth. They believe people, products, and strategies are as good as the industry leaders. I've noticed that while most firms have a disciplined and repeatable process on the investment side of their business, they often don't have similar consistency on the distribution and marketing side.

Sondhelm adds that he is "also partnering with other proven, industry marketing and distribution veterans," folks that he and Kim have "known and respected for years."

Kathryn Morrison, president and CEO of SunStar, confirms that the SunStar team is still working together with Sondhelm on mutual clients. Sondhelm had been a senior vice president and senior partner at SunStar.

"We have a partnership," Morrison tells MFWire. "He still provides all the services to our clients that he has in the past. He's still doing market development for us."

Sondhelm praises Morrison as "excellent on industry issues and the rest of the [SunStar] team is as experienced as they get."

"I have strong business and personal relationships with clients," Sondhelm says. "I will continue to support their growth through strategic services through a consulting agreement with SunStar."

Sondhelm is alumnus of American University's Kogod School of Business. He first joined SunStar in 1995 and is a frequent speaker on the mutual fund industry conference circuit.

Kim, too, is an alumnus of American University's Kogod School of Business, and he is also an alumnus of George Mason University. He previously served as a financial planner with AXA and first joined SunStar in 2005. 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use