A new chief just took over a Midwestern software shop that specializes in working with asset managers' distribution data. Watch for him to expand his team this year.

Aric Faber SalesPage Technologies Chief Executive Officer

SalesPage Technologies sales and marketing vice president Aric Faber confirms that on January 1 he rose to CEO of the Kalamazoo, Michigan-based company, and the SalesPage folks have made several other leadership changes, too. Faber succeeds president Bob Gordon, who is "semi-retiring" but will continue to handle finance under a new title.

"He's staying on board as chief financial officer," Faber tells MFWire.

Faber sits atop an updated leadership team for the company. Others recent changes include: the September 2015 addition of former Eaton Vance sales desk manager Greg Piaseckyj as director of national sales and business development at SalesPage, filling Faber's old shoes; and the September 2015 addition of Tim Moran in the newly-created position of director of infrastructure and security. Chris Poisson, who rose to chief technology officer in January 2015, and Jennifer Rutledge, who joined up as chief operations officer in October 2014, round out the SalesPage senior leadership team.

Faber confirms that the leadership changes do not entail any ownership changes "at this point." 33-year-old SalesPage remains privately held, Faber says.

"Ownership has been with us for more than 20 years and hasn't shifted at all," Faber says.

Faber describes the leadership changes as part of a SalesPage growth plan he and the SalesPage team have been working on since mid 2014.

"We spent the better part of 2015 just executing on it, getting the team in place," Faber says. "Right now, our senior management team is set."

SalesPage's staff increased by about 30 percent last year to 35 people, Faber says. And he expects to "continue to grow" in 2016. He plans to add more business analysts to help clients implement SalesPage's offerings and more technical specialists to help customize those offerings on a client-by-client basis.

"I would expect a similar pace this year as we had last year," Faber says. "It's a targeted growth."

SalesPage first launched in 1983 under a different, then shifted to the SalesPage brand and the asset management industry focus in the 1990s. (And Faber reaffirms SalesPage's "commitment to the asset management industry.") The company specializes, Faber says, in "linking really the data that the asset managers really need to effectively direct their sales teams." That includes production data, market share data, and data from third-party marketers.

"SalesPage effectively brings together all the data asset managers have ... and allows them to manage their territory and channels," Faber says. "It allows them to track where they're spending resources and where they should be spending resources."

For version 6.0, the next version of SalesPage's software, Faber says, there will be a new interface that will be "enhanced for those on the road and using mobile devices." Another major initiative, he says, is the "ability to integrate with other systems out there."

An alumnus of Calvin College and of the University of Michigan, Faber first joined SalesPage almost 10 years ago, focused on business development. He previously served as president of BlueGranite and managed a territory for AT&T.

Piaseckyj is an alumnus of the University of Vermont. Prior to spending 15 years at Eaton Vance and then joining SalesPage, he worked with Mutual of Omaha and Putnam.

Prior to joining SalesPage, Moran worked in information and security roles at Kellogg Company, TEKsystems, Pfixer, and more.

Gordon has served as president of SalesPage since 2000. 

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