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Wednesday, March 19, 2003

GIS Taps Marketing Firm

by: Sean Hanna, Editor in Chief

Hackensack, New Jersey-based Global Investment Systems has tapped the Sigma Group to handle a new advertising campaign. The provider of fund accounting software plans to roll out the effort in ads and at trade shows and conferences. GIS used the Media Acquisition Group to oversee the search.

"We were impressed by Sigma's business-to-business expertise, strategic thinking, creative execution, and its ability to handle GIS's needs in-house," said Jay C. MacDonald, managing partner of The Media Acquisition Group. GIS' leading products to the fund industry are MFACT, a fund accounting, hedge fund accounting and administration system; and MSHARE, a transfer agency and shareholder record keeping system used by both retail and institutional investment funds.  

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