Everybody's a portfolio manager, or least wants to be. One company aims to make that possible.

Barron's writer Michael Kahn notes a new product called Motif Investing, which would allow people to create their baskets of actual stocks, weighted by user-defined criteria. These baskets are called "motifs."

Imagine, Kahn writes, regular people building funds, like those focusing only on companies run by women, or stocks that could benefit from Washington avoiding a default. The company currently has 15,000 of these baskets of investing ideas, and they are growing.  

Edited by: Tommy Fernandez


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