Highland Capital Management [profile] has expanded yet again its retail sales team by naming a director of marketing: Ondina Purcell, formerly executive director for advisory and solutions marketing at UBS Financial.

She will be responsible for supporting the sales and distribution efforts and managing all aspects of marketing for the Highland mutual fund arm. Purcell is based at the firm’s New York office and will report to Brad Ross, Highland's president of Highland Capital Management Fund Advisors, in this newly created role.

Highland had already grown its sales force by 13 in July, announcing plans then to hire a marketing director.

Purcell had been at UBS since 2006.

According to the company, the appointment of a director of marketing, a new position for Highland, is an indicator of the recent growth the firm has had in the retail sector. In 2012, the firm hired Brad Ross, as well as 25 executives across the country. Purcell’s hire is part of a plan to further expand the firm’s staff into 2014.

Here is the press release:

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Company Press Release

Highland Capital Management Names Director of Marketing to Support Growth in Retail Space

DALLAS--Highland Capital Management, L.P. (“Highland”), one of the largest and most experienced global alternative credit managers, today announced the appointment of Ondina Purcell as Director of Marketing. Ms. Purcell will be responsible for supporting the sales and distribution efforts and managing all aspects of marketing for the Highland mutual fund arm. Purcell is based at the firm’s New York office and will report to Brad Ross, President of Highland Capital Management Fund Advisors, L.P., in this newly created role.

“As one of the first firms to make institutional products available to retail investors, Highland has long been a leader in this category and Ondina’s perspective and insight will help us continue to grow the Highland brand in the retail space.”

“Ondina’s appointment underscores our longstanding commitment to our retail line of products,” said Brad Ross. “As one of the first firms to make institutional products available to retail investors, Highland has long been a leader in this category and Ondina’s perspective and insight will help us continue to grow the Highland brand in the retail space.”

Purcell, who began her career in 1990, has held senior positions in sales strategy and marketing having worked for firms such as Advest, Citigroup and Prudential. Purcell comes to Highland from UBS Financial in Weehawken, N.J., where she served as Executive Director for Advisory and Solutions Marketing since 2006.

Purcell regards Highland as being particularly unique in the investment space, stating: “Highland stands out not only because of its impressive track record, but due to its unique culture. I’m excited to use my expertise to serve Highland’s current investors and help grow the business.”

The appointment of a Director of Marketing, a new position for Highland, exemplifies the recent growth the firm has had in the retail sector. In 2012, the firm hired Brad Ross, as well as 25 executives across the country. Purcell’s hire is part of a plan to further expand the firm’s staff into 2014.

A New Jersey native, Purcell earned her B.S. in business at Seton Hall University, and a Securities Industry Institute Certificate at the Wharton School, University of Pennsylvania.

About Highland Capital Management

Highland Capital Management is an SEC-registered investment adviser which, together with its affiliates, has approximately $18 billion of assets under management. Founded in 1993 by Jim Dondero and Mark Okada, Highland is one of the largest and most experienced global alternative credit managers. Highland’s strategies include collateralized loan obligations (CLOs), high yield bonds, distressed credit, public and private equities, structured products and natural resources.

Investors should consider the investment objectives, risks, charges and expenses before investing. This and other information can be found in the Fund's summary and full prospectuses, which may be obtained by calling 1-855-799-4757 or visitingwww.highlandfunds.com. Please read the prospectus carefully before you invest.

Securities may be offered through Nexbank Securities, Inc., an affiliate of Highland. NexBank Securities, Inc. is a FINRA member firm.

 

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