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Rating:Hartford Funds Lures BlackRock's Global Brand Head Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, October 16, 2013

Hartford Funds Lures BlackRock's Global Brand Head

Reported by Tommy Fernandez

In the latest step in its ongoing sales and marketing evolution, Hartford Funds [profile] has named Chris Poe as the company's head of brand and advertising.

In this new role, Poe will be responsible for building Hartford Funds' brand through strategic advertising, public relations and internal communications. He will report to Marty Swanson, Hartford Funds' chief marketing officer, and is based at the company's Radnor, Penn. headquarters.

Hartford had unveiled a reorganization of its sales operations in March. This reorganization, in part, helped drive a 30 percent increase in flows for company so far this year.

Previously, he served as the managing director and head of global brand and advertising for BlackRock. In that role, Poe was responsible for the continual development and management of the brand profile, while ensuring consistent messaging globally, tailored to nine specific selling channels throughout the Americas, EMEA and Asia. Prior to BlackRock, Poe held various roles at J.P. Morgan Chase and Chase Manhattan Bank, among others.

Here is the press release:
Company Press Release

Hartford Financial Services Group Inc : Hartford Funds Appoints Chris Poe Head of Brand and Advertising



? Hartford Funds hired Chris Poe as the company's head of brand and advertising. In this new role, Poe will be responsible for building Hartford Funds' brand through strategic advertising, public relations and internal communications. He will report to Marty Swanson, Hartford Funds' chief marketing officer, and is based at the company's Radnor, Penn. headquarters.

  "Chris will be instrumental in further defining our brand both internally and externally, as Hartford Funds continues to grow in the industry," said Marty Swanson, chief marketing officer of Hartford Funds. "He has worked with some of the most reputable brands in financial services and we're excited to add his expertise to the Hartford Funds team."

  Poe brings 25 years of experience to Hartford Funds, most recently serving as an independent brand and communications strategist in New York City. In that capacity, he provided consultation on brand architecture, positioning strategy, segmentation, value proposition development and marketing planning. Previously, he served as the managing director and head of global brand and advertising for BlackRock. In that role, Poe was responsible for the continual development and management of the brand profile, while ensuring consistent messaging globally, tailored to nine specific selling channels throughout the Americas, EMEA and Asia. Prior to BlackRock, Poe held various roles at J.P. Morgan Chase and Chase Manhattan Bank, among others.

  About Hartford Funds

  Founded in 1996, Hartford Funds is a provider of mutual funds and 529 college savings plans. The Company offers a broad range of actively managed strategies designed to provide solutions for a variety of investment needs. Hartford Funds has total assets under management of $89.5 billion as of June 30, 2013. Hartford Funds are primarily sub-advised by Wellington Management, a leading investment advisor. For more information about the fund family, visit www.hartfordfunds.com.

  All investments are subject to risk, including the possible loss of principal.

  You should carefully consider investment objectives, risks, charges, and expenses of Hartford Funds before investing. This and other information can be found in the Fund's prospectus or summary prospectus, which can be obtained from your investment representative or by calling 888-843-7824.?Please read them carefully before you invest or send money.

  Hartford Funds are underwritten and distributed by Hartford Funds Distributors, LLC.

  Hartford Funds Management Group, Inc. and its subsidiaries are subsidiaries of The Hartford Financial Services Group Inc.

  Wellington Management Company, LLP is a SEC-registered investment adviser and an independent and unaffiliated sub-adviser to Hartford Funds. HIG-W

  Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in The Hartford's Quarterly Reports on Form 10-Q, our 2012 Annual Report on Form 10-K and the other filings The Hartford makes with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

  From time to time, The Hartford may use its website to disseminate material company information. Financial and other important information regarding The Hartford is routinely accessible through and posted on our website at http://ir.thehartford.com. In addition, you may automatically receive email alerts and other information about The Hartford when you enroll your email address by visiting the "Email Alerts" section athttp://ir.thehartford.com.
 

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