Guinness [
profile] has caught the ETF bug,
filing to launch the
SmartX ETF Trust.
The initial fund for the trust will be the
SmartX Nasdaq Quality Dividend Index ETF, which will cover the
NASDAQ SmartX Quality Dividend Index.
Subsequent products may follow indices for such assets as domestic equities, fixed income, foreign equity or fixed income, or a combination of any or all of these.
The distributor for the initial fund is Foreside Fund Services.
Guinness had originally
filed for this trust in April. Among the changes included within the filing is name change to
SmartX.
Guinness hired, in July,
Frank Zukowski to serve as the firm's new national sales director. 
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