Bank of America is launching a campaign for investors who looking to match their ethics with their investments, On Wall Street Mason Braswell writes.

Younger investors have shown the largest appetite, as 29 percent of Millennials surveyed by Merrill Lynch reported that a firm's ability to provide value-based investing was an important factor in choosing the right firm, Braswell reports.

Two investment strategies catering to social, governance and environmental topics, were launched in 2013 by the firm, and its U.S. Trust division began the Environmental Stewardship and Sustainability strategy, Braswell writes. Braswell reports that Merrill Lynch Wealth Management and U.S. Trust offer 180 sustainable investment options of proprietary and third-party mutual funds.

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Edited by: Casey Quinlan


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