An ETF sponsor is expanding its product lineup designed for those suffering from equity-related neuroses.

Darien, Conn.-based VelocityShares [profile] has launched the VelocityShares Equal Risk Weighed Large Cap ETF (ERW).

The shop markets equal risk weighting as an "innovative and academically rigorous alternative to both traditional market cap weighted indices and overly simplistic �low volatility� indices."

The ETF will track the VelocityShares Equal Risk Weighted Large Cap Index, which is designed to reflect the performance of a portfolio holding a weighted exposure to stocks comprising the S&P 500� Index. The target weighting of each stock is determined using a proprietary risk-weighting methodology that measures a stock�s risk exposure and then weights the positions such that each stock is expected to contribute the same level of risk to the Index.

Here is the press release:

Company Press Release
VelocityShares Announces Launch of VelocityShares Equal Risk Weighted Large Cap ETF

DARIEN, CT (July 30, 2013) �� VelocityShares LLC, developer of exchange traded products (ETPs) for sophisticated investors, announced today the launch of the VelocityShares Equal Risk Weighed Large Cap ETF (�ERW�). Equal risk weighting is an innovative and academically rigorous alternative to both traditional market cap weighted indices and overly simplistic �low volatility� indices.

�Investors are interested in low volatility equity portfolios, and equal risk weighting represents an important step forward as a means of intelligently allocating to low volatility stocks,� said Nick Cherney, Chief Investment Officer and Co-founder of VelocityShares. �ERW is a further example of our commitment to delivering sophisticated investment instruments to the exchange traded market.�

The VelocityShares Equal Risk Weighted Large Cap ETF seeks to provide investment results that, before fees and expenses, correspond generally to the price and yield performance of the VelocityShares Equal Risk Weighted Large Cap Index (the �Index�). The Index is designed to reflect the performance of a portfolio holding a weighted exposure to stocks comprising the S&P 500� Index. The target weighting of each stock is determined using a proprietary risk-weighting methodology that measures a stock�s risk exposure and then weights the positions such that each stock is expected to contribute the same level of risk to the Index. The Index is sponsored by VelocityShares Index & Calculation Services, a division of VelocityShares LLC.

An investor should consider the investment objectives, risks, charges and expenses of the Fund carefully before investing. To obtain a prospectus containing this and other information, please call 1-877-583-5624 or download the file from www.VelocitySharesETFs.com. Read the prospectus carefully before you invest. Past performance does not guarantee future results.

� RISKS: Investing in the VelocityShares Equal Risk Weighted Large Cap ETF (ETF) involves risks related to strategy, volatility as a measure of risk, index methodology limitations, concentration risk, performance risk, rebalancing frequency limitations, fixed algorithmic model parameters, and optimization model precision. ETFs are subject to risk similar to those of stocks including those regarding short selling and margin account maintenance.The fund has limited operating history. Please see prospectus for discussion of risks. One cannot invest directly in an index.

� The funds are not insured by the FDIC; are not guaranteed bank deposits; and are subject to investment risks, including the possible loss of principal. Ordinary brokerage commissions apply.

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