Northern Lights Distributors
will launch later this year an educational series designed to introduce advisors to the fundamentals of mutual fund distribution.
The series will consist of reports, videos and other multimedia materials that will be posted on the “Distribution 101” section of of the firm's website, www.nldistributors.com"
The first part will go into the four components of mutual fund distribution: sales, key accounts, portfolio & executive management and marketing & public relations.
“Every part of the mutual fund distribution process plays a crucial role in advisors’ ability to grow their assets under management,” stated Jonathan Poyer
, Northern's Distribution Manager. “This educational series is designed to provide advisors with the necessary information to bring their funds to market and understand the teams and resources that NLD provides throughout each step of the process.”
Here is the press release:
Company Press Release
NORTHERN LIGHTS DISTRIBUTORS LAUNCHES EDUCATIONAL SERIES ON MUTUAL FUND DISTRIBUTION FOR ADVISORS
New Online ‘Distribution 101’ Resources Provide the Road Map to Fund Distribution and Growth
OMAHA, NEB. — July 30, 2013 — Northern Lights Distributors, LLC (“NLD”), a broker-dealer specializing in providing comprehensive, advisor-driven solutions forfund distribution services, announces the upcoming launch of an educational series to provide advisors with information detailing each step of the mutual fund distribution process.
NLD explains the four components of mutual fund distribution — Sales, Key Accounts, Portfolio & Executive Management and Marketing & Public Relations — in the first educational report in its series, which also includes videos and other multimedia materials. All resources will be posted on the “Distribution 101” section of its website, www.nldistributors.com, launching later this year.
“Every part of the mutual fund distribution process plays a crucial role in advisors’ ability to grow their assets under management,” said Jonathan Poyer, NLD Distribution Manager. “This educational series is designed to provide advisors with the necessary information to bring their funds to market and understand the teams and resources that NLD provides throughout each step of the process.”
The Sales team consists of external and internal wholesalers who engage in bottom-up distribution. NLD supports Sales teams with licensing and contact lists for external parties. The Key Accounts team is composed of key accounts managers who facilitate top-down distribution by forging relationships with home office representatives. NLD has its own key accounts managers who assist with the distribution process by initiating broker-dealer introductions.
The Portfolio and Executive Management team is composed of C-suite executives of advisors as well as a particular fund’s portfolio manager, and is in charge of structuring the fund’s strategy, driving fund performance and setting fund objectives. Many advisors overlook the final area, Marketing and Public Relations, but it is a crucial function because it involves developing a fund’s brand and publicizing the investment vehicle to potential investors. NLD provides marketing and PR assistance by helping to develop marketing plans, creating lists of resources for external parties and offering compliance review for marketing and advertising materials.
Driven by their mission to help advisors navigate the distribution universe, NLD provides both top-down and bottom-up approaches to distribution. Top-down distribution occurs when a broker-dealer, RIA or wirehouse activates selling agreements with particular funds or fund trusts at the corporate level following the completion of due diligence. Bottom-up distribution entails broker-dealer, RIA or wirehouse wholesalers identifying a need for a fund in the market and then working at the corporate level to make it available.
About Northern Lights Distributors, LLC, MEMBER FINRA
Northern Lights Distributors, LLC (“NLD”) is a broker-dealer specializing in providing comprehensive, advisor-driven fund distribution solutions. Driven by their mission to help advisors navigate the distribution universe, NLD serves as an engaged partner empowering over 100 investment advisors to focus their time on active fund distribution. NLD’s primary distribution services include: providing access to hundreds of established selling agreements, processing 12b-1 payments, facilitating NSCC trading and administering advertising review and submission with the Financial Industry Regulatory Authority Inc. (“FINRA”).
Treating each relationship uniquely, NLD works side by side with investment advisors to grow assets in their funds by offering sales and distribution support and assisting in defining and implementing marketing and distribution plans. Through sales and distribution managers, NLD connects funds with broker-dealers to help establish selling agreements and develop working relationships with their representatives. For more information, visit www.nldistributors.com.
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