If you've ever accidentally referred to asset management titan BlackRock [profile] by the name of private equity giant (and former BlackRock parent) Blackstone, Dow Jones feels your pain. And no, Larry Fink is not about to buy a company in Brazil.

Yesterday the wire service initially reported that BlackRock and Brazilian company Patria Investimentos were advancing in talks with another Brazilian company, Gafisa SA, to buy its Alphaville Urbanismo SA subsidiary. Dow Jones subsequently corrected the error, reporting that it was Blackstone, not BlackRock, that was involved in the negotiations. Yet by then a host of other sites — including the fly on the wall and StreetInsider.com — had posted or cited the incorrect BlackRock version. 

Edited by: Neil Anderson, Managing Editor


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