The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:MFEA Wants You ... to Shoot For the Stars! Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, April 01, 2013

MFEA Wants You ... to Shoot For the Stars!

Reported by Tommy Fernandez

Mutual fund communicators, start your entries.

The MFEA has begun its call for entries to the 17th year of Star Awards, with a deadline for entry of June 28th.

The Star Awards are the mutual fund industry’s competition honoring excellence in fund communications, from annual reports to brochures to educational papers, websites and newsletters.

"We have seen dramatic improvement in the ways that fund firms communicate with the public," MFEA director Kimber Lintz told MFWire. 'We'd like to think that these honors recognize the huge responsibility that fund companies have in protecting the investors' trust."

To help applicants in the entry process, the organization has launched a new website devoted to the awards: www.TheStarAwards.com.

The site provides information on the various award categories, how entries are evaluated and the ceremonies for presenting the awards.

"We wanted to provide participants a website that would give them all the information they needed in a user-friendly environment. This is a place where they can land and find everything they need about the award program at their fingertips," Lintz said.

Lintz said that categories have grown significantly since the award program was launched 17 years ago. In the first year, the program only offered four awards. Now the organization presents 41 awards in three different categories: 16 in retail; 18 in the advisor area and nine in the plan participant category.

At the end of this week, her organization is going to launched a revamped www.mfea.com as well to help provide additional resources to help fund firms in their communication and education projects.

Here is the press release:
Company Press Release

Leading Awards Program for Fund Industry Communications Announces New Website & Call for 2013 Awards Entries

    A Call for Entries has been issued for the 17th Annual STAR Awards, the mutual fund industry’s competition honoring excellence in fund communications. The entry deadline for 2013 is June 28. A new STAR Awards website, recently launched at www.thestarawards.com, provides quick and easy access to essential information including award categories, entry forms, videos, key dates and testimonials from past participants on why winning a coveted STAR Award is part of their firm’s annual marketing goals. “The STAR Awards have become very prestigious in our industry. They provide us with recognition for work well done, and show our teams the benchmark for what’s best in class in our industry,” says Peter Jones, President of Franklin Templeton Distributors.

  MFEA’s STAR Awards is the only industry-wide program where mutual fund companies compete for the highest honors in communications for diverse efforts in education, marketing and digital initiatives. Awards are presented for efforts directed to retail, advisor and plan participant audiences. The prestigious Community Investment Award is also presented each year. This award recognizes a firm’s philanthropic efforts through special programs, partnerships, in-kind goods and services and employee volunteer programs.

  A unique and compelling feature of the STAR Awards program is that entries are evaluated by fund industry marketing and communications executives. “Because winners are determined by industry peers, we believe the awards are an especially meaningful recognition of marketing communications excellence in the mutual fund industry,” says Matthew Alsted, Vice President, Channel Marketing & Brand Strategy at Calvert Investments. And, winning fund firms acknowledge a great sense of satisfaction knowing that all investors are better served by effective, impactful communications.

  Winners will be announced during the STAR Awards Celebration on Thursday evening, October 24, at the Hard Rock Hotel in Chicago. The Celebration will be held in conjunction with the MFEA’s Integrated Marketing Summit, also on October 24, to be held at Morningstar’s Chicago headquarters. The Integrated Marketing Summit is a day-long forum forsenior executives responsible for the development and execution of initiatives and strategies in the areas of marketing, digital, shareholder and advisor communications, corporate image and branding.

  The STAR Awards is sponsored by Imprint, a Sullivan Content Lab, based in New York.

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2021: Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

  1. ETF.com Awards 2020, April 20
  2. The 31st Sub-Advised Funds Forum, Apr 20-21
  3. IDC Virtual Roundtable: Florida - April 2021, April 20
  4. IMEA Marketing Council Roundtable | Engaging Advisors In a Virtual World, April 21
  5. MMI Summit 2021, Apr 21-22
  6. MFDF Director Discussion Series - Open Forum via Zoom (Northeast), April 21
  7. FIASI virtual event - ESG in Fixed Income: Shining a Light on Transparency, Apr 22-23
  8. IDC Virtual Roundtable: Alabama, Georgia, North Carolina, and South Carolina - April 2021, April 22
  9. Nicsa webinar - Diversity Data: What is at stake? Business, Reputation and Talent, April 22
  10. IDC Webinar: The Future of the Workplace - April 2021, April 23
  11. IDC Virtual Roundtable: Arkansas, Louisiana, Mississippi, Oklahoma, Tennessee, and Texas - April 2021, April 27
  12. IMEA In Session - Post-Covid Sales Coverage, April 27
  13. MFDF Case Studies in Fund Oversight — A Virtual Roundtable for Directors, Apr 28-29
  14. IDC Virtual Roundtable: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota - April 2021, April 29
  15. 44th Annual AIMSE Marketing & Sales Conference, May 2-4
  16. MFDF Director Discussion Series - Open Forum via Zoom (Southeast), May 5
  17. ICI 2021 General Membership Meeting - Day 1, May 6
  18. Emerging Manager Forum USA, May 12-14
  19. ICI 2021 General Membership Meeting - Day 2, May 13
  20. 2021 FINRA Annual Conference, May 18-20
  21. IDC Speaker Series - Abby Joseph Cohen: A Conversation About the State of the Global Markets, May 19
  22. 2nd annual ETFGI Global ETFs Insights Summit - USA, May 19-20
  23. MFDF Director Discussion Series - Open Forum via Zoom, May 19
  24. Irish Funds Online Annual Global Funds Conference 2021, May 19-20
  25. MFDF webinar - Fund Director Compensation: MPI Annual Survey (2021), May 20
  26. ICI 2021 Operations and Technology Conference, May 20

©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use