Get ready for your Twitter feed to go boom!
After the SEC
recently issued guidance
on social media, fund firms are expected to go gangbusters
with the technology, according to U.S. News & World Report
Broadly speaking, the new guidance gives firms more latitude on what they need to report when it comes to social media messages. For example, they now can post messages directing investors to proper websites or phone numbers.
Of course, firms still need to report anything that looks like investment advise, but nonetheless the loosened rules should help fund firms engage more with the retail public and generate brand-awareness by using tried-and-true social tools such as Likes
Read more on the subject in U.S. News & World Report
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