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Monday, March 25, 2013

Your Mutual Fund Wants to Friend You

News summary by MFWire's editors

Get ready for your Twitter feed to go boom!

After the SEC recently issued guidance on social media, fund firms are expected to go gangbusters with the technology, according to U.S. News & World Report.

Broadly speaking, the new guidance gives firms more latitude on what they need to report when it comes to social media messages. For example, they now can post messages directing investors to proper websites or phone numbers.

Of course, firms still need to report anything that looks like investment advise, but nonetheless the loosened rules should help fund firms engage more with the retail public and generate brand-awareness by using tried-and-true social tools such as Likes, Friends and Tweets.

Read more on the subject in U.S. News & World Report

Edited by: Tommy Fernandez

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