The Associated Press has a word of caution for some of your potential retail clients: don't think you're clever enough to beat the stock market.

The article cites Morningstar data showing the while mutual funds averaged a 7.1 percent return over 10 years, investors generally saw only a 6.1 percent return due to people cashing in and out with market fluctuations.

Fairholme Fund [profile] and PM Bruce Berkowitz get some ink, used as an example of a volatile fund where investors could potentially not see the benefits if they respond too quickly.

The lengthy article looks at just what causes your customers to make the investment decisions they do, and is likely a useful read for those of you trying to sell to them. Check out the full thing here. 

Edited by: Ben Geier


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