"This year [i.e. in 2012], we came out with close to 60 new products in the past 18-months. Many came about as a result of big demand from active managers, like global high yield. We launched a number of country funds this year. We also launched frontier market ETFs. A majority of these products came about due to demand from clients who wanted more portfolio customization on risk and return," he says.

"We are helping clients build models that they can utilize in their portfolios. We have an analytics team that will provide them with a series of different returns and levels of performance. All of that data we will provide or have the index vendors provide to them. We are building up an analytic effort with index providers that they can use in their portfolios," he says.

"We have a big team, close to 40 people across the U.S. dedicated to asset managers of different sizes: third party managers, small asset managers and investment advisors. This is one of fastest growing trends in the market. This team will grow. It goes after asset managers and RIAs who are ETF strategists. We are very committed. We are committed to growing this team by 10% in 2013," he says.