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Tuesday, November 27, 2012

Northern Lights Focuses on High Touch Sales Consulting

Reported by Tommy Fernandez

In order to help their mutual fund clients navigate the increasing challenges of breaking through to financial advisors, home offices and other customers, Northern Lights Distributors has appointed two staffers the responsibility of shepherding clients through the sales process.

In particular, the distributor has promoted Jon Poyer and Michael Lambatsos to the newly-created positions of sales and distribution manager.

Poyer says that he and his colleague also try to work Northern Lights' existing sales relationships with broker dealers and platforms to help clients deal with what he calls the major challenge impacting most fund launchers: limited sales resources.

"We spend an awful lot of time driving these relationships for clients," he says.

Company Press Release


Mutual Fund Distributor and Broker-Dealer Helps Funds Grow, Adjust to Regulatory Changes and Refine and Execute Distribution and Marketing Plans

    OMAHA, NEB. – November 27, 2012 – Northern Lights Distributors, LLC (“NLD”), a broker-dealer specializing in providing comprehensive, advisor-driven solutions for fund distribution and fund compliance services, is pleased to announce its expanded services and regionalized leadership structure. This expansion is designed to provide enhanced strategic opportunities for funds to help raise assets through additional distribution channels and facilitation of industry partnerships.

    NLD has successfully performed these tasks for its sister company, Gemini Fund Services, LLC (“Gemini”), which administers multiple shared mutual fund trusts, along with many standalone mutual funds, hedge funds and variable annuities. Their largest shared trust, the Northern Lights Fund Trust, has more than 90 funds and over $7.57 billion in assets. Assets in the trust doubled in 2010, nearly doubled again in 2011 and is still experiencing growth in 2012. Gemini launched a second shared trust in June 2011, the Northern Lights Fund Trust II, and launched the Northern Lights Fund Trust III in early 2012.  

    “Every fund requires a tailored approach that is unique to their offerings and aligns with their distribution goals,” said Jonathan Poyer, NLD Sales and Distribution Manager. “Our expanded sales and distribution team is ideally positioned for independent advisors and clients of NLD to share the benefits of our growth and obtain new selling agreements by establishing their fund on broker/dealer platforms.”

    As part of NLD’s regional expansion, which now services over 100 advisors, Mr. Poyer and Michael Lambatsos have joined NLD as Sales & Distribution Managers. The expanded team will assist regional clients in developing strategies to help raise assets, as well as define and implement customized marketing and distribution plans unique to each fund. Mr. Poyer and Mr. Lambatsos will work directly with clients in their regions, respectively.

    “We are eager to work closely with our clients in every region as we seek to help them increase their assets under management while facilitating industry partnership opportunities and fine-tuning distribution plans,” said Mr. Lambatsos. “As a company born and managed from investment advisor roots, we understand the unique challenges of the market and place a high value on our role as a trusted advocate for our fund clients.”

    NLD assists clients with their marketing efforts to target broker-dealer representatives, investment advisors and the public, and can also arrange and maintain selling agreements, introduce advisors to strategic marketing and distribution partners, and review and file fund-related sales and advertising materials with FINRA.

    “We are excited for the expanded Northern Lights Distributors leadership,” said Andrew Rogers, President of Gemini. “The services they provided for Gemini clients were a large part of the reason we were able to launch Northern Lights Fund Trust II and III, and we look forward to continued success with our additional fund clients.” 

    For more information about NLD, please contact Dana Taormina at 973-850-7305 or dtaormina@jcprinc.com.

    About Northern Lights Distributors, LLC

  Northern Lights Distributors, LLC (“NLD”) is a broker-dealer specializing in providing comprehensive, advisor-driven fund distribution and fund compliance solutions. NLD serves as an engaged partner empowering over 100 investment advisors to focus their time on active fund distribution. NLD’s primary distribution services include: providing access to hundreds of established selling agreements, processing 12b-1 payments, facilitating NSCC trading and administering advertising review and submission with the Financial Industry Regulatory Authority Inc. (“FINRA”).

    Treating each relationship uniquely, NLD works side by side with investment advisors to grow assets in their funds by offering sales and distribution support and assisting in defining and implementing marketing and distribution plans. Through sales and distribution managers, NLD connects funds with broker-dealers to help establish selling agreements and develop working relationships with their representatives. For more information, visit www.nldistributors.com.

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