Sibling rivalry can be so great to watch, when you're not involved.

Allianz Global Investors [profile] is attempting to distinguish itself from Pimco[profile], its more famous sister subsidiary, and at some point may be looking to actually compete.

Pensions & Investments reports that AllianzGI launched an integrated business model at the start of the year that could strengthen further AllianzSE, the parent company.

Andreas Utermann, co head and global CIO, said that "with PIMCO now focusing not only on bonds, but also multiasset and equities, the new (AllianzGI) is also able to offer more fixed-income products."

AllianzGI manages $384 billion in assets.

"Being smaller and different from Pimco can also be and advantage," said Donald Putnam, managing partner at Grail Partners. 

Edited by: HFD


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