is following in WAMCo.'s
footsteps by ceasing to advertise its connection to parent company Legg Mason
that the fund shop will remove its parent's name from its mutual funds. With $58 billion in AUM, ClearBridge is the largest equity manager in the Legg Mason family.
story quotes a Legg Mason statement saying that this rebranding "is part of a larger effort by Legg Mason to highlight the brand identities of its affiliated investment managers in its product names." Several months ago, WAMCo. dropped the Legg name
, and four Legg Mason funds were rebranded as WAMCo. funds
Under ClearBridge's new branding arrangement, the Legg Mason ClearBridge Appreciation Fund
will become -- voila -- the ClearBridge Appreciation Fund
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