San Francisco-based Uptick Data Technologies is probably not making the fund analysts at Morningstar sweat yet, but it has landed a giant client for its automated fund reports. The San Francisco-based started has landed Fidelity Investments as a client for its automated analyst reports, the MutualFundWire.com has learned.

Fidelity is using the fund tear sheets as a sales tool with brokers. Unlike Morningstar and Standard & Poor's, Uptick employs no analysts to create its custom reports on funds. Instead, it has created a computer algorithm to write analysis on each fund based on data gathered about the fund.

By putting the numbers into words the broker using the analysis should be better able to understand the relevant information about the fund, the company contends.

Not only has Uptick landed Fidelity as a user of the service, last April it also entered into a partnership with Thomson Financial to let that fund tracker use the technology. The publishing giant is using the technology as a part of Wiesenberger's fund reports.  

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