The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:ManuLife 529 Tools Give Top Honor Not Rated 4.0 Email Routing List Email & Route  Print Print
Monday, December 02, 2002

ManuLife 529 Tools Give Top Honor

by: Sean Hanna, Editor in Chief

Marketing Matrix International ranked ManuLife's 529 plan sales and Web tools as tops among the nine providers it looked at. The California-based researcher based its findings on a survey of 138 wirehouse, regional, independent, bank and financial consultants in four locations across the U.S. Advisors were interviewed individually and given a self-administered questionnaire, which asked them to rate sales materials and the Web sites of nine of the top companies offering 529 plans today.

Two-thirds of the advisors cited the insurers sales materials the most helpful in increasing their 529 businesses.

"The excellent quality, presentation and complete offering of tools helped Manulife College Savings' sales literature rise above its competitors," said Dr. Marcia Selz, chief research director for Marketing Matrix. "The comprehensive nature of the Manulife College Savings' sales kit translates into motivating advisors to sell because the advisor has immediate access to everything needed to make the sale."  

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use