Guggenheim Investments [profile] is shuffling its top ranks.

MFWire.com has learned that chief operating officer Rich Goldman, distribution chief Marc Zeitoun and chief marketing officer Keith Fletcher are all leaving the mutual fund firm. Meanwhile, Doug Mangini is taking over product and distribution, while Chris Parisi is taking over intermediary distribution.

A spokeswoman for Guggenheim and Goldman himself both declined to comment on the moves. MFWire.com could not immediately reach Fletcher, Mangini, Parisi or Zeitoun for comment.

An alum of Morgan Stanley and Nationwide, Mangini hails most recently from another Guggenheim Partners company, Transparent Value, where he led distribution for the past year. Parisi spent six years at New York Life's Mainstay Investments before joining Guggenheim Funds Distributors two years.

Goldman previously led Rydex | SGI, now part of Guggenheim Investments. Zeitoun worked with Chase and UBS before taking over intermediary distribution of Rydex | SGI almost five years ago. And Fletcher worked with Dreyfus, Fidelity, Van Eck and others before joining up in 2008.

The reorg comes as Deustche Bank negotiates exclusively with Guggenheim about buying up Deutsche's U.S. asset management arm, including DWS Investments [MFWire.com, 4/11/2012]. The two sides reportedly have an April 30 deadline for sealing the deal, and Kevin Parker of Deutsche is expected to stay onboard after the deal. 

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